The Australian and Croatian Youth Travel Markets: Are They Different?
Authors: Reisinger Y.1; Mavondo F.2; Weber S.3

The purpose of this study is to assess whether there are differences in the psychographic makeup of the international youth travel market. First, the article examines the relationships between major psychographic factors such as lifestyle, preferences for activities, travel motivation, personality, and cultural values. A path model is developed, separately for two youth travel markets: Australian and Croatian. Second, the equivalence of the model structure is tested. Finally, comparisons are made to test whether the regression coefficients are invariant across the two groups. The results suggest that the model is conceptually equivalent in Australia and Croatia. However, the regression parameters are significantly different. The article concludes by discussing implications for future studies.
http://www.ingentaconnect.com/content/cog/tcc/2001/00000003/00000002/tcc37